1. Will this system
damage the hair?
No. The ingredient formulation of
Straight to the Maxx is safe on hair and skin.
2. Can you use it on
color treated, highlighted or bleached hair?
Straight to the Maxx can be used on
color or chemically treated hair, including bleached
or highlighted hair. We recommend waiting 1 week
after you have used any bleach or color in your hair
before using Straight to the Maxx. If you are
unsure, test the solution on a small part of your
hair.
3. Can I use
Straight to the Maxx on double processed hair?
We do not recommend the use of
Straight to the Maxx on double processed hair or
hair that is breaking or otherwise damaged due to
previous treatments. If you are unsure, test the
solution on a small part of your hair.
4. What is double
processed hair?
Double processed hair is when you
have a dark shade of hair that is totally bleached
and new color is then deposited into the hair. This
is applied on the entire head of hair, not small
sections.
5. Can it be used on
previously relaxed hair?
Yes. We recommend waiting at least 8
weeks after you have used any chemical relaxing
treatment in your hair before using Straight to the
Maxx.
6. Can you highlight
or color-treat your hair after using Straight to the
Maxx?
Yes. You should wait at least one
week after using Straight to the Maxx to treat your
hair with color or highlights.
7. Is this an
ammonium thioglycolate (thio) or sodium hydroxide
base hair straightener?
No.
8. What type of hair
can you use it on?
It is recommended for all types of
hair. Individual results vary based on the condition
and type of hair Straight to the Maxx is being
applied to.
9. Will Straight to
the Maxx dry out my hair?
No. The formulation includes silk
protein that provides exceptional conditioning to
the driest hair.
10. Will it curl up
if I start sweating?
No. Your hair will maintain its
straightness. Within the first 72 hours of treating
your hair, try to refrain from activities that will
cause you to sweat. It’s best to let your hair get
accustomed to its new straight state.
11. Will it curl up
if it’s humid outside?
No. That’s something great about
Straight to the Maxx. Your hair will remain straight
even when it’s humid out.
12. How straight
does the system leave the hair?
Straight to the Maxx takes out
70-85% of the curl. This reduces drying and styling
time dramatically without compromising the integrity
of the hair. You can use the Ceramic Flat Iron to
take you the rest of the way there if you wish.
13. If I come out of
the shower, will my hair be straight without drying
or styling it?
No. Because Straight to the Maxx
does not break the protein bond of your hair, you
will not have limp lifeless straight hair out of the
shower. Your curl or wave will be substantially
reduced, your styling time will be drastically cut
down and if you use a flat iron to finish it off it
will help your hair keep that stick straight style.
Your results will be silkier and smoother than
before using Straight to the Maxx.
14. Do I apply the
treatment once?
Or How many times do I have to apply
the treatment? One active treatment will last from
6-8 weeks. All you do is comb the solution into your
hair, rinse, dry and style and you are ready to go.
Your daily routine will be cut down to a fraction of
the time. You will notice the more you use Straight
to the Maxx every 6-8 weeks, the straighter your
results will be.
15. How long does
the hair stay straight?
Hair typically remains straight for
6-8 weeks. The curls gradually reform throughout the
hair and you reapply the next treatment when needed.
16. How often do I
reapply the product?
After applying Straight to the Maxx
one time only it locks in the straightness for 6-8
weeks. As part of our continuity plan, we can send
you a new straightening solution every 6 weeks, or
you can customize how often you’d like to receive
each new system. We recommend applying every 6
weeks. It’s convenient and you can sign up for
service at any time by calling toll free 1-866-
694-8098 or order online at
www.straighttothemaxx.com.
17. How will I know
when to reapply the product?
After 6-8 weeks the hair gradually
reforms the curl throughout the entire head. At this
point you can reapply the product
18. How will I know
when my hair will go back to curly?
Will it be from one day to the next,
or just the roots? Your hair will gradually begin to
form its original wave or curl between the 6th and
8th week. As your hair grows in you do not have to
worry about having curly roots and straight ends.
The curl will reform throughout the entire hair
follicle so you look great no matter what style you
choose.
19. Is it ok to use
my own shampoo and conditioner?
The Straight to the Maxx shampoo and
conditioner are specially formulated for this
product. The shampoo is PH balanced and has
clarifying agents to keep it clean and smooth. The
conditioner is protein enriched to keep your hair
healthy and moisturized. Regular shampoos may dry
your hair. We cannot guarantee the results of the
product if you do not use all the Straight to the
Maxx components.
20. Can I use a flat
iron that I already own with the product?
The Straight to the Maxx flat iron
is equipped with professional ceramic coated plates.
These plates evenly distribute the heat to your
hair, unlike regular flat irons that may burn and
damage the hair. We cannot guarantee the results of
the product if you do not use all of the Straight to
the Maxx components.
21. Can I use a
curling iron or rollers on my hair after I use
Straight to the Maxx?
Yes. Your hair will hold a heated
curl so you have the flexibility of having different
styles any time you choose.
22. How is Straight
to the Maxx different from other hair straightening
systems?
First, salon treatment can cost
hundreds of dollars and take hours to do. Other hair
straightening systems work by breaking all the bonds
in your hair, which gives it that flat dull look. It
also causes dryness and often breakage. Straight to
the Maxx works by slipping only the hydrogen bond
into a straight position and locks it in for 6-8
weeks. This result is hair that is not only straight
but also soft, shiny and healthy.
23. Where can I find
an ingredient list for this product?
You can find the ingredients on the
back of the bottle, in the instruction booklet or on
the bottom of the box.
24. Can you tell me
what ingredients are in the solution in case I am
allergic to one of them?
If you call our customer service
department they can confirm if the ingredient you
are allergic to is in the Straight to the Maxx
solution.
25. How many
applications come with the product?
One active treatment is included
with each product. Once Straight to the Maxx is
mixed the solution is active for 1 hour. You cannot
save unused portions of the treatment.
26. Can I save
unused portions of the solution?
No. Once the product is mixed it
becomes inactive in 1 hour. You can use the shampoo
and conditioner until they run out.
27. What is the
shelf life of Straight to the Maxx?
Unmixed Straight to the Maxx
treatments can be stored for up to 2 years.
28. What is included
in the main Kit?
· The complete kit comes with the
following:
· One 8 oz. bottle of PH balanced shampoo
· One 8 oz. bottle of silk-protein conditioner
· One 2 oz. bottle of leave-in conditioning spray.
· The other two bottles in the kit are your
straightening solutions.
· You also will receive professional styling combs
and a mirror
· A step-by-step styling video.
· And if you use your TV code you will also receive
the professional ceramic flat iron
29. How many weeks
do I have to wait till my product arrives?
This depends on the shipping option
you chose. Rush delivery will arrive in 5-7 priority
delivery will arrive 12- 14 days whereas regular
shipping arrives in 3-4 weeks.
30. Can I find out
the status of my order?
If you provided your email address
at the time of purchase, we will email you the
confirmation when your package is shipped.
31. I’ve ordered
shampoo/conditioner plus the continuity treatment
separately online?
Was I charged for more than one
shipping fee? If you purchased the active treatment
and the shampoo and conditioner, we pay for the
shipping and handling on the shampoo and
conditioner. A shipping and handling of $4.95 is
charged for the active treatment only.
32. Is there a money
back guarantee and how does it work?
Helen of Troy backs Straight to the
Maxx with a 30-day, no questions asked guarantee
minus shipping and handling. The 30 days start from
the date your shipment was received. To receive a
refund, return the original product to the address
listed on the box.
33. How do I return
the product?
You must return all components of
the product, flat iron, combs, mirror, video,
conditioning spray, shampoo, conditioner and active
treatment bottles. Please return all items to:
Straight to the Maxx 1 Helen of Troy Plaza El Paso,
TX 79912 Product must be returned within 30 days of
receipt to receive a refund.
34.
Can children use it?
We recommend using Straight to the
Maxx on any person 14 years old or older.
35.
Can pregnant women use it?
Due to chemical changes in a
pregnant female the solution will not appropriately
penetrate the hair follicle. Never mixed Straight to
the Maxx treatments can be stored for up to 2 years.
36.
Can African-Americans use it?
Yes. Straight to the Maxx can be
used on all hair types. It will reduce drying and
styling time and give you silkier smoother results
no matter what hair type you have.
37. This sound too good
to be true. Is it?
Usually products over promise and
under deliver. We are so confident that Straight to
the Maxx will dramatically reduce your styling time
in achieving straight hair, be completely safe on
your skin and scalp and be easy enough to do at home
that we are offering a 30 day money back guarantee.
38. Do I use the entire bottle of the active
ingredient?
Hair thickness will vary but in all
cases use enough of the active ingredient to
saturate the entire head. The treatment is so gentle
that you can’t over saturate.
39. When does the 10 minutes of combing
start?
You begin timing after all the hair
has been saturated and you are ready to begin
combing.
40. Do I have to continually comb through the
hair?
Yes. You must comb the hair for the
entire 10 minutes. This process locks the hair into
the straight position.
41.
How long after using the product can I wash my hair?
We recommend waiting 72 hours.
42.
Can I go swimming after using Straight to the Maxx?
Yes. We recommend waiting 72 hours
before swimming.
43.
I used Straight to the Maxx and my hair is still
curly?
Straight to the Maxx is designed to
take out 70-85% of the curl. It drastically cuts
down your drying and styling time by sealing your
hair follicle. It should at least cut that time in
half. If it took you an hour to straighten your hair
before, it should now only take 10-30 minutes. If
Straight to the Maxx has achieved this then it has
done exactly what it was designed to do. We advise
timing how long it now takes you to straighten your
hair. It should take you less time than it did
before using Straight to the Maxx.
44.
Can I get just the free flat iron advertised on the
show?
I’m sorry but the free flat iron is
included only with the purchase of Straight to the
Maxx. The cost of Straight to the Maxx is less than
the flat iron alone.
45.
I received my package and the mirror (or other part)
was broken?
Has it been less than 30 days since
you received the product? If yes, please return the
broken part and we will replace it.
46.
The commercial said that the iron is free; can I
keep the iron if I return the product?
Unfortunately not. To receive a full
refund you must return the flat iron. Once the
complete kit is returned you will be issued a full
refund minus shipping and handling.
47. My flat iron/blow
drier broke?
An instructional booklet was
included with the flat iron. On the reverse of this
booklet you will find the limited warranty and
address to send it to. Please return the appliance
and $4.00 to cover handling to: Helen of Troy
Consumer Service Center 1 Helen of Troy El Paso, TX
79912 For more information concerning flat iron or
blow drier returns, you can call 1-800-487-7273.
48. Can you use the
flat iron or blow drier in other countries?
We recommend checking with the
specific country to see if you will need an adapter.
Most countries will require an adapter.
49. How hot does the
flat iron get?
The temperature is adjustable and
reaches a maximum temperature of 356 degrees
Fahrenheit
50. What is the wattage
of the flat iron?
170 Watts
51.
What is the wattage of the blow drier?
1875 Watts
